While the basic principles of Search Engine Optimisation (SEO) are well-established, it is imperative that you differentiate yourself by using advanced (ethical) SEO techniques, which, in turn, are not subject to Google's spam filters.
This practical, hands-on workshop will provide you with a structured process in order to improve your results from your SEO efforts. We will help you to review your existing website optimisation approaches, analytics and tools against best practice approaches. We will be discussing and demonstrating advanced SEO techniques used by web sites at the top of the search results pages.
This small-group workshop format is constructed to enable peer-sharing of SEO techniques. Sites reviewed for SEO practices will include examples from different sectors - financial, travel, retail, publishing and B2B.
SEO Topics Include:
Learn how to perform keyword research that will attract your target market
Write content that will turn visitors into customers
Find out the importance of keyword placement on your web pages and where to actually place the keywords
Learn optimal techniques to get your pages indexed by the Search Engines.
Find out what it takes to monitor your progress and the tools to help you.
Find out about the tools offered by the search engines to increase your web site's success
What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up
Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
What is Link Popularity and why is it important to SEO.
Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
What is Social Media Marketing and how can it help boost Search Engine rankings?
Understand how the personalisation of search results is changing the rules.
Find out how the major search engines are changing and how you can benefit from those changes
Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
Mega-site SEO - developing architectures that work for large and massive sites
Learn about web analytics and how to analyze your progress
Learn how to implement Google Analytics on your website and why this is a must!
Learn about competitive intelligence applications and how these tools can help increase your website's rankings
Learn about Mutli-Variate Testing and A/B Split testing
Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.
Write content that will turn visitors into customers
This practical, hands-on workshop will provide you with a structured process in order to improve your results from your SEO efforts. We will help you to review your existing website optimisation approaches, analytics and tools against best practice approaches. We will be discussing and demonstrating advanced SEO techniques used by web sites at the top of the search results pages.
This small-group workshop format is constructed to enable peer-sharing of SEO techniques. Sites reviewed for SEO practices will include examples from different sectors - financial, travel, retail, publishing and B2B.
SEO Topics Include:
Learn how to perform keyword research that will attract your target market
Write content that will turn visitors into customers
Find out the importance of keyword placement on your web pages and where to actually place the keywords
Learn optimal techniques to get your pages indexed by the Search Engines.
Find out what it takes to monitor your progress and the tools to help you.
Find out about the tools offered by the search engines to increase your web site's success
What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up
Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
What is Link Popularity and why is it important to SEO.
Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
What is Social Media Marketing and how can it help boost Search Engine rankings?
Understand how the personalisation of search results is changing the rules.
Find out how the major search engines are changing and how you can benefit from those changes
Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
Mega-site SEO - developing architectures that work for large and massive sites
Learn about web analytics and how to analyze your progress
Learn how to implement Google Analytics on your website and why this is a must!
Learn about competitive intelligence applications and how these tools can help increase your website's rankings
Learn about Mutli-Variate Testing and A/B Split testing
Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.
Write content that will turn visitors into customers
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