SEO Course Features

Search Engine Basic + SEO (On page and Off page) + Advanced SEO Techniques + Social Media Optimization + Other Important SEO Factors + Live Project + SEO Tools Usage

Search Engine Basic

» What is Internet Marketing / online marketing
» How Search Engine Works
» Search Engine History
» Google Commands
» Google Updates
» Page Rank
» Google Toolbar
» Working of Search Engines (Google, MSN, Yahoo etc)
» What is SEO
» Black Hat / White Hat / Grey Hat SEO
» Search Engine Spam
» Website Basics
» Basics of SEO friendly website design
» Site Structure Analysis

Research and Analysis

» Analysis of Website
» Website architecture analysis
» Industry Research
» Competitor Analysis
» Keyword Research and Analysis
» Target segmentation
» Finding Appropriate Keywords

On Page Optimization

» TitleTag Creation
» Meta Tags Creation
» Content Development Check
» Web Content Optimisation
» Image Optimisation
» Code Optimisation
» Density Analysis and Placement
» H1, H2, H3 Tags
» Anchor Text
» Footer
» HTML Validation
» Creation of XML / HTML/ Text Sitemaps
» Sitemap submission in Google and yahoo
» Google Webmaster Account Setup and management
» Google webmaster tools
» Yahoo Feed Submission

Off Page Optimization

» What is Link Building
» Types of link Building
» Link Building Formula
» Directory Submission
» search engines Submission
» Local search engines Submission
» Social Bookmarking
» Article Submission
» Press Release Submission
» Blog Submission
» Forum Postings
» Classified Posting
» Blog Commenting
» Question Answers Board

Advanced SEO Course

» Static & Dynamic Website Optimization
» Dream Weaver, Basic of HTML
» URL renaming/re-writing
» Broken Links checking and Fixing
» W3c Validation
» RSS
» Feedburner
» Alexa
» Local Business promotion
» Advanced Link Building and concept of Link Popularity
» Optimizing For Google, yahoo and MSN
» Dynamic website Optimization Technique
» Basics of SEO friendly website design
» Google Analytics setup and management
» Uploading and Managing Website through FTP Software(Filezilla, Cute FTP,Core FTP..)
» SEO Tools
» Panda Update
» Google Caffeine
» Recap

Social Media Optimization

Brand Building using Social Networking Sites
» Facebook
» Twitter
» LinkedIn
» Orkut
» Digg
» Delicious
» Reddit
» Stumble Upon

Promoting website using URL Shortening Methods

Advanced SEO Terms:
» LSI
» Sandbox Effect
» SILOS
» Search Engine Spam
» A/B Testing
» Canonicalization
» Cloaking
» Clustering
» Dead Links and Deep Link
» Geo Targeting
» Google Bombing
» Google Bowling
» Link Farm
» No Follow
» Siphoning
» Stemming